Didriksons have a simple philosophy: don’t challenge the elements, adapt to them. Just like Julius and Hanna Didrikson did in 1913 when they began producing workwear for the fishermen in Grundsund, on the edge of Sweden’s western coast. For over a hundred years they have been faithful to those basic principles. Making functional clothing that keeps you dry and comfortable regardless of the weather. Perhaps that’s why they are still, a hundred years later, Scandinavia’s biggest brand of rainwear and functional garments.
Didriksons started as a family business. Their clothes are made for the whole family. Their customers are from one to one hundred years old. Everyone needs functional garments that work all day, every day, whether it rains or not. Clothing with a timeless, classic design that works over the long term.
Our world is different today from when Julius and Hanna started Didriksons. That means that they have to look after it better, and work constantly to reduce our environmental impact, and leave as small a footprint as possible behind us. In the manufacturing process, didriksons strives to minimize the use of chemicals, say no to toxic substances, and use as little water, energy and transport as they can in their production. It is an endeavour that will never end. Didriksons 1913 garments are on sale here in store and are some of the most comfortable, functional clothes on the market.